Press Release: Starbucks Unveils New Modern Tea Experience with Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets in Asia
Innovative iced beverages with bold, layered flavors now handcrafted at Starbucks® stores Launch further strengthens Starbucks commitment to transform and rapidly grow the $125 billion global tea category MANILA, September – Starbucks Coffee Company (NASDAQ:SBUX) today announced the launch of Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets as a core offering in more than 6,200 Starbucks stores across the China / Asia Pacific region, including the Philippines. This modern tea experience gives customers the opportunity to enjoy a range of unique iced and hot tea beverages with bold, layered flavors, handcrafted the way only Starbucks can, for the first time. “The launch of Starbucks® Teavana™ brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences ,” said John Culver, group president, Starbucks Global Retail. ” With Starbucks® Teavana™, we see a tremendous o...