Press Release: Starbucks Unveils New Modern Tea Experience with Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets in Asia
Innovative iced beverages with bold, layered flavors now handcrafted at Starbucks® stores
Launch further strengthens Starbucks commitment to transform and rapidly grow the $125 billion global tea category
MANILA, September – Starbucks Coffee Company (NASDAQ:SBUX) today announced the launch of Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets as a core offering in more than 6,200 Starbucks stores across the China / Asia Pacific region, including the Philippines. This modern tea experience gives customers the opportunity to enjoy a range of unique iced and hot tea beverages with bold, layered flavors, handcrafted the way only Starbucks can, for the first time.
“The launch of Starbucks® Teavana™ brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences,” said John Culver, group president, Starbucks Global Retail. ”With Starbucks® Teavana™, we see a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customized beverages, and sourcing the finest ingredients, to create a new, premium tea experience. Just as we’ve done for coffee, this is tea reimagined at Starbucks.”
Fueled by innovation, the new individually handcrafted beverages are the result of an in-depth, creative exploration of flavor, culinary trends and premium ingredients by Starbucks industry-leading beverage innovation team, with the goal of bringing something new and unexpected to customers. These ingredients come to life as skilled baristas craft each beverage by hand and unleash a sophisticated, delicious flavor profile.
Tea is a $125 billion global category and is the second most consumed beverage in the world, second only to water. Starbucks is leveraging all of the company’s internal expertise, including knowledge in creating best-in-class retail experiences and handcrafted beverages, to create a new premium tea experience for customers. The launch of Starbucks® Teavana™ is the first time Starbucks has launched a brand on this scale since 2008 with the launch of Starbucks VIA® Ready Brew, and represents an important growth opportunity for the business.
Beginning today, Starbucks Philippines is offering three new Starbucks® Teavana™ Handcrafted Beverages:
Iced Shaken Hibiscus Tea with Pomegranate Pearls
This refreshing beverage combines Starbucks® Teavana™ hibiscus tea and bursting pearls of real pomegranate juice for a tart kick of flavor.
Iced Shaken Black Tea with Ruby Grapefruit and Honey
Combines a traditional western black tea experience with a creative twist that is delicious iced with bites of pomelo fruit, grapefruit and honey for a touch of added sweetness.
Matcha & Espresso Fusion
Our fine Matcha powder layered with milk and Starbucks signature Espresso Roast creates a beautiful layered beverage and is an inventive combination of coffee and tea, to be enjoyed hot or iced.
With Starbucks® Teavana™, Starbucks also draws on its long heritage of commitment to using only the most premium, high-quality ingredients. Leveraging deep relationships with tea growers, Teavana sources the world’s highest-quality teas and botanicals. Starbucks sourcing and blending experts cup (taste) hundreds of teas daily to select only the finest teas for Starbucks® Teavana™.
In addition to handcrafted beverages, Starbucks is also introducing Starbucks® Teavana™ Full Leaf Tea Sachets. Through a curated selection of packaged full leaf tea sachets, customers now can now enjoy a new tea experience in our stores or in the comfort of their own home through a contemporary at-home experience.
The six (6) new, delicious and vibrant Starbucks® Teavana™ hot teas available beginning this September 14 include:
English Breakfast – A handcrafted blend of Indian Assam, Sri Lankan Ceylon and Chinese black tea. This tastes great with or without milk.
Youthberry™ – Inspired by super fruits, acai fruit is blended with tropical pineapple and mango flavors with high quality white tea, balanced by rosehips and tart green apple.
Emperor’s Clouds and Mist™ – Exclusively harvested during the month of April and grown on the steep, windy slopes of Huangshan Mountain at 3,500 feet above sea level, this tea has a rich body and a naturally sweet flavor.
Caffeine-Free Herbal Teas
Hibiscus – Bright, juicy papaya and mango combined with citrus lemongrass for a naturally caffeine-free blend. Hibiscus flowers lend the tea a slight tartness and extraordinary deep fuchsia color.
Mint Blend – This tea’s spearmint base is rounded out with cool peppermint notes and undertones of spicy-sweet lemon verbena. The mint leaves come from the highly sought after and prized Pacific Northwest mint known for its high amount of mint oil.
Chamomile – The Chamomile used for this tea is sourced from Croatia. It provides the overarching flavor for this soft, soothing floral blend.
Teavana continues to be a strategic priority for Starbucks. Starbucks acquired Teavana Holdings, Inc. in December 2012, and together provide unparalleled expertise in the super premium tea category, bringing exotic blends, great flavors, wellness and innovation to customers globally.