Honda launches the latest XRM bikes in Davao City



Honda Philippines, Inc. (HPI), the country’s leading brand of top-quality motorcycles for personal and commercial use, launched the Honda XRM125, the country’s No. 1 under bone bike from the popular Honda XRM series, in this metropolitan city in Mindanao. Tagged as an “On and Off” bike, it is an “exciting motorcycle where you can go anywhere, do anything by riding the country’s number 1 Honda XRM125 and own every road.” At present, Honda has already sold more than 1.2 million units of this impressive motorcycle nationwide. But what makes the launch of the Honda XRM 125 in Davao truly significant is the fact that out of the 1.2 million units, 70% came from the Visayas-Mindanao area, making the region as the best contributor to Honda’s total sales of the XRM125. In photo are the officials from Honda Philippines, Inc., led by (L-R) Mr. Jules Cruz, Marketing Head; Mr. Ely Salamangkit, New Model Manager; Mr. Dennis Restor, Motorcycle Sales Manager; Mr. Kaisei Yamashita, Assistant Vice President for Sales and Marketing;  Mr. Yasushi Okamoto, President and General Manager; Ms. Ma. Beth Alejandro, Assistant Vice President for Finance and IT Division; Mr. Cesar Mugas, Mindanao Motorcycle Sales Manager and Mr. Sonny Escorpion, Visayas Motorcycle Sales Manager of HPI.

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